United Way Workplace Campaign

• Keep it short and focused (typically 1–2 weeks)
• Set clear, measurable goals
• Plan a strong kickoff and closing

• Host kickoff events and educational sessions
• Promote volunteer opportunities
• Encourage friendly team or department competitions

• Communicate consistently across multiple channels (email, intranet, posters)
• Share updates, goals, and progress regularly
• Use creative visuals and internal communications

• Offer incentives (raffles, drawings, recognition)
• Celebrate milestones and goal achievements

• Collect and submit all pledges promptly
• Share final results
• Thank employees and participants in a timely, meaningful way
• Recognize contributions through events, messages, or awards

Stay connected with United Way of Greater Mercer County year-round to continue building impact and engagement.

You don’t have to do it alone. Recruit a group of enthusiastic, committed employees from across departments to help plan and execute your campaign. Assign clear roles, meet regularly, and share responsibilities to keep things organized and collaborative.

Keep your campaign focused and effective by planning ahead.

• Aim for a short, high-energy campaign (about two weeks)
• Set clear goals and communicate them widely
• Plan a strong kickoff and a meaningful wrap-up

Bring your campaign to life with opportunities to connect, learn, and give.

• Host a kickoff event or team gathering
• Share how contributions make a difference
• Promote volunteer opportunities
• Encourage friendly competition between teams

Visibility is key to participation. Use a mix of communication channels to keep your campaign top of mind.

• Send regular updates and progress reports
• Use email, intranet, posters, and newsletters
• Share stories, visuals, and reminders in common areas

Make it easy and rewarding for employees to get involved.

• Offer small incentives or raffles for submitting pledge forms
• Celebrate milestones and reaching goals
• Create fun, inclusive ways for everyone to participate

Help employees feel empowered to give at a level that’s meaningful to them.

• Encourage small increases (like $1 more per week)
• Promote leadership giving opportunities
• Recognize and celebrate contributions

Don’t start from scratch—take advantage of ready-made materials like brochures, posters, and templates in the Campaign Toolkit.

End your campaign on a strong note.

• Communicate final results and ensure all donations are submitted on time
• Thank employees, donors, and your campaign team
• Recognize contributions with appreciation events, messages, or small celebrations

Staying connected with your United Way contact throughout the year can also help you build on your success and deepen your impact over time.

• 2020 United Way Campaign Toolkit 
• Fun Activities for Workplace Campaigns
• Corporate Engagement Calendar

If you still have questions about campaign,  please contact John Santana at (609) 896-1912 ext 4918 or john.santana@uwgmc.org.

Dear Colleagues (OR PERSONALIZE),

Please mark your calendars for (DATE AND TIME) – our official United Way campaign kick-off! Our employee campaign coordinator is (NAME). With your support, we can make sure Mercer County is a place where everyone has a chance to live a quality life.

Today, Mercer County residents struggle to make it day to day and many families are one flat tire or one emergency room visit away from crisis. United Way unites people like you and me around tough issues, like financial security, and fights for change on a scale no single individual or organization can do on their own.

Over the past year, United Way’s work has led to:

• Nearly 1,000 individuals and families have accessed federal resources through their Benefits Access Program (NJ SNAP, healthcare, housing, and food)
• More than 1,200 free tax returns were filed so that families get closer to financial security providing them with tax credits and savings on filing fees. 
• More than 4,025 meals and 5,000 lbs. of food were distributed to alleviate summer hunger though their Strike Out Hunger Inititiave; an additional 48,118 lbs. were distributed through the emergency farmers market in partnership with Rolling Harvest Food Rescue. 
• More than 300 students received books and tools for reading
• 1,100 laptops were distributed in partnership with TDI Connect to keep students connected for virtual learning. 
• 1,357 people received assistance for housing, food, health care and more using the NJ 211 helpline. 

All of us at (COMPANY NAME) has the power to do good for our community. Please join me in lifting others so they have a chance to succeed. Together, to live better, we LIVE UNITED.

Sincerely,

Colleagues,

Congratulations! Thanks to your support, [COMPANY NAME]’s 2020-21 United Way of Central Iowa campaign has raised $xxx,xxx.

Creating real change takes effort and commitment from each of us, and I am so pleased to celebrate [COMPANY NAME]’s collective contribution with all of you. Your hard work has had a tremendous impact on United Way’s effort to collectively improve Mercer County and the lives of everyone who lives here.

By supporting our campaign, you have helped:

• Everyone deserves a path to financial security – no matter their age, race, or area code. United Way ensures that the path is open to those who want to take it and supports those who have fallen behind or run into challenges along the way.
• The money we raised will support families in need and help equip them with the tools and knowledge needed to thrive. 
• United Way’s work to create a better, stronger Mercer County means safer and healthier communities for us all. People across the county will receive help in overcoming existing challenges as well as new obstacles that have appeared in the wake of the pandemic.

None of this success would have been possible without your support. Thank you again and congratulations!

Sincerely,

__________

• Fun workplace campaign activities (downloadable flyer)
• Virtual engagement ideas
• Corporate volunteer opportunities
• Volunteer portal (browse opportunities)

• • Benefits Access Program
  • NJ 211 Community Helpline